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ellora | Gravoz | Jackrob -footwear-–-b2b-dealer-lead-generation
Increase dealer enquiries and expand the retailer network across Kerala.
Challenge
Ellora wanted to expand its dealer network across Kerala, but was facing:
Limited enquiries from footwear retailers
Low brand awareness among shop owners
Difficulty reaching qualified B2B decision-makers
High competition during the festive season
Strategy
Developed Meta Lead Generation campaigns
Created retailer-focused ad creatives
Targeted footwear shop owners and wholesalers
Implemented lead qualification forms
Used retargeting campaigns for interested prospects
Execution
I launched and managed Meta Lead Generation campaigns targeting footwear retailers across Kerala. By testing multiple creatives, refining audience targeting, optimizing lead forms, and continuously monitoring campaign performance, I improved lead quality while maximizing campaign efficiency.
Results
The campaign generated more qualified dealer enquiries, expanded Ellora's reach among footwear retailers, and reduced the cost per qualified lead through continuous optimization.