Construction Industry
Improved conversion rates
SS Smart Roofs – Premium Roofing Lead Generation
Generate qualified homeowner enquiries for premium roofing solutions.
Challenge
The platform was spending heavily on broad-match Google Ads with no clear view of which campaigns produced pipeline, and organic traffic had plateaued.
Strategy
We rebuilt the account around high-intent, problem-aware keywords, layered in a retargeting funnel, and prioritised SEO topics tied directly to buyer pain points.
Execution
A new campaign structure, strict negative-keyword hygiene, full conversion tracking in GA4, refreshed Framer landing pages, and a twelve-article SEO content sprint.
Results
Qualified pipeline grew 3.2×, cost per qualified lead fell 38%, and organic search now drives a third of all demo requests.